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What methods do you use to identify and develop talent within your customer success team?

John Brunkard
Sitecore Vice President of Customer Success APJ | Formerly Red Hat, Symantec, Blue Coat, Intel, Dell, DialogicNovember 3

To identify and develop talent within our Customer Success team, we employ a multifaceted approach that encompasses recruitment, structured assessment frameworks, performance management, and individual development plans. Here's a brief on how we go about it:

Recruitment Process: Talent identification starts with our recruitment process, which is focused on assessing candidates for attitude, aptitude, values alignment, and their potential cultural contribution. We aim to bring in individuals who not only have the skills but also fit well within our team and align with our company values while adding to our culture.

Customer Success Management Competency Assessment Framework: For our existing team members, we utilize a Customer Success Management Competency Assessment Framework. This comprehensive and well-defined set of standards and benchmarks allows us to assess the capabilities of our Customer Success professionals at different stages of their career and aligns them with specific job grade levels. This framework provides a structured way to identify areas of strength and areas for development among our team members.

9 Box Method: As part of our company's talent and performance management, we implement the 9 Box method to assess both performance and potential. This method allows us to categorize team members into different boxes based on their current performance and their potential for future growth. It helps us identify high-potential individuals who may excel in leadership roles and informs our talent development strategies.

Continuous Observation: Our managers play a pivotal role in talent identification. They continually observe and assess team members to identify those who stand out as role models, excel at their Key Performance Indicators (KPIs), take initiative, and work effectively with all stakeholders. Proactive feedback and peer recognition are integral to this process.

Individual Development Plans (IDPs): Each Customer Success Manager (CSM) has a personalized Individual Development Plan (IDP). These plans are created to identify specific areas for development and growth. The inputs for these IDPs are largely derived from the outputs of the Competency Assessment Framework, ensuring alignment with our defined competencies and skills requirements.

Investment in SuccessCoaching Training and Certification: We place a strong emphasis on the development of our team members by investing in their growth. For instance, we have provided SuccessCoaching Training and Certification for our Global CSMs. This starts from Level 1 all the way up to Level 5. This training not only enhances their skills but also empowers them to become more effective coaches and mentors for our customers.

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