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How does your role interact with the sales organization?

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3 Answers
  1. Justin Carapinha
    Justin Carapinha

    Salesforce Senior Director, Global SMB and Growth Campaigns • 9mo

    I personally interact with the sales organization daily, as most successful demand generation marketers should. Demand generation functions cannot be successful if they are not in lock-step with their sales partners as everything you are doing is ultimately to help drive quality pipeline and growth for the organization. In my most successful roles, I would have a seat at the table for sales leadership reviews, leadership meetings, and strategy planning meetings to ensure marketing and sales were ...Read More

    875 Views
  2. Kady Srinivasan
    Kady Srinivasan

    You.com Chief Marketing Officer • 11mo

    A: We’re joined at the hip. Demand Gen exists to power pipeline—so I meet with sales constantly. We co-develop ICPs, plan campaigns, design outbound flows, and analyze what’s converting. If you’re not tight with sales, you’re just building noise, not demand.

    668 Views
  3. Sierra Summers
    Sierra Summers

    INFI VP of Marketing • 9mo

    Marketing and sales are BFFs in my world. I don’t see my role as just generating leads and passing them over- I’m in the trenches with sales. Making sure we’re building pipeline and closing deals together. I pride myself on supporting the team not just by running campaigns, but by actively looking for new partners, outbound opportunities, or anything that will help us hit the number. It’s a two-way street: sales gives me real-time feedback from the field, and I use that to refine campaigns, shar ...Read More

    803 Views

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