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What does “great collaboration” between demand gen, PMM, revops, and sales actually look like in practice?

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  1. Nash Haywood
    Nash Haywood

    Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo

    Great collaboration is not “we meet often.” It is shared goals, clear ownership, and fast feedback loops. What it looks like operationally One shared scorecard Agreed definitions for pipeline stages, qualification, velocity, and quality. Clear swim lanes PMM owns message strategy and market narrative. Demand Gen owns activation and performance. RevOps owns data integrity, routing, and measurement frameworks. Sales owns follow-up quality and opportunity advancement. Joint planning cadence Quarter ...Read More

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