How should demand gen and sales development split responsibilities in an enterprise motion?
1 Answer
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2mo
In enterprise, overlap causes confusion and missed revenue. I define ownership by journey stage and motion type. Core operating rule - Demand gen creates qualified demand...
353 Views
Related Questions
How do you transition from sales to a demand generation role?How do you build a high-performing demand gen team. Roles, org design, and hiring priorities?What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)What made you decide to choose demand generation over sales?What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?How can someone from a different field transition to demand generation?