Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo
In enterprise, overlap causes confusion and missed revenue. I define ownership by journey stage and motion type. Core operating rule - Demand gen creates qualified demand signals and pathways. SDR converts high-value accounts into high-quality sales conversations. One team should not try to do both without clear boundaries. Realistically there is a clear split based on this plus the generally standardized role definition for xDR and Demand Gen, which I find is: Demand Gen owns Marketable audienc ...Read More
358
Views
