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How do you build a high-performing demand gen team. Roles, org design, and hiring priorities?

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  1. Nash Haywood
    Nash Haywood

    Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo

    I build teams around outcomes first, then roles. Start with the outcomes Pipeline target by segment and region Conversion improvement targets Strategic bets for the year Core roles in many B2B teams Demand Gen lead for planning and performance Paid/performance marketer Lifecycle and nurture owner Campaign/program manager Marketing operations partner, direct or embedded Content/PMM partner, tightly aligned Hiring priorities People who can diagnose funnel problems, not just execute tasks. Operator ...Read More

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