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What portfolio artifacts or dashboards do you ask candidates to share, and how do you verify their role in building them?

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2 Answers
Demand Generation Interviews
  1. Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 6mo

    I always want an example of a marketing campaign front to back that this person was primarily responsible for (usually in slides, but I don't mind just a notion/google document as long as they can talk through it). I want to see their thinking behind the campaign, not necessarily just results. I want to see that they work well with others and don't take sole credit for everything in the campaign. If they need to obfuscate the results or even make them up because it's been too long, that's fine, ...Read More

    1,882 Views
  2. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 5mo

    For me, the artifact matters less than how they use it. I’m looking for evidence of how someone thinks, not just what they shipped. I’ll usually ask for them to walk me through a funnel view that they were responsible for, paired with a campaign or planning process. Together, those show whether they understand demand gen as a system, how awareness flows to pipeline, where conversion breaks, and why those inflection points matter. New to my approach is, of course, AI. How is the candidate thinkin ...Read More

    404 Views

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