Product Management

14 Answers
Marion Nammack
Marion Nammack
Braze Director of Product ManagementFebruary 8
Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, including my own, the sales team is an important stakeholder in the product roadmap. When working with other departments or teams, y......Read More
6735 Views
8 Answers
Ingo Wiegand
Ingo Wiegand
Samsara Vice President of Product Management - SafetyMarch 31
* I generally like to break product problems into smaller, independent pieces to help me more effectively prioritize and isolate critical ‘must do’ work * One potential way to approach a problem decomposition like this is to think of three distinct categories of feature work: a) items ......Read More
2042 Views
8 Answers
Laura Oppenheimer
Laura Oppenheimer
Bubble Group Product ManagerJuly 29
At the very beginning! It's so important to align on the why for any initiative. Why now? Why is it important? And a big part of that why is what the world will look like when you're ultimately very successful. To bring that to light, I usually define 1) a success metric -- the one thing we're go......Read More
390 Views
6 Answers
Ingo Wiegand
Ingo Wiegand
Samsara Vice President of Product Management - SafetyMarch 31
* The right PM to Eng ratio depends on a couple of different factors, many of which can from my perspective be boiled down to 1) the overall stage and scale of the company and 2) the nature of the product you are working on. Given those dependencies, it also makes sense to revisit this ......Read More
1707 Views
5 Answers
Aleks Bass
Aleks Bass
Typeform Vice President Product ManagementSeptember 7
Our product development lifecycle process looks very similar to a double diamond design process but with an adapted approach for our organization. While there are best practices for a product development processes, I've found that there is a decent amount of adaptation and adjustment that needs t......Read More
2422 Views
3 Answers
Ingo Wiegand
Ingo Wiegand
Samsara Vice President of Product Management - SafetyMarch 31
* I’m a strong believer in product/feature teams owning their deliverables end to end, which includes not only product definition and development, but also testing and validation. * This is even more important in an early-stage environment, where moving quickly means engineers will nee......Read More
1786 Views
6 Answers
Ingo Wiegand
Ingo Wiegand
Samsara Vice President of Product Management - SafetyMarch 31
* The first question I would ask is whether PM and engineering have aligned upfront on a mutually agreed-upon definition of the problem to be solved and the definition of success. * In my experience, engineers don’t just slip in features for no reason, but there might be other failure ......Read More
1336 Views
4 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
A product management role varies from company to company, and size of the company is subjective. I will share my point of view, assuming a small company has less than 50 employees and a large company has more than 500 employees, in several dimensions. Ownership and Scope In large companies, p......Read More
918 Views
5 Answers
Adrianne Wang Martinson
Adrianne Wang Martinson
Airbnb Head of Product, China PlatformMay 12
The first product manager of a startup plays a crucial role as one of the foundational members. S/he not only needs to quickly lay the product strategy, create short and long term roadmaps, and build development processes, but also potentially extend responsibilities wherever help is needed, incl......Read More
940 Views
3 Answers
Rosa Villegas
Rosa Villegas
Zynga Senior Director of Product, Central TechnologyAugust 2
This is a really interesting question! I think one really great way of doing this is to engage design in understanding the problem you are trying to solve, not just the solution. Oftentimes, we jump straight to execution without always understanding the full customer journey or the vision for the......Read More
685 Views