Product Management

3 Answers
Bhaskar Krishnan
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AIJune 7
Vision statements are critical for products, product portfolios and companies. Firms with clear vision statements are able to adapt, evolve and focus on solving problems that their customers face, better than competitors and in a manner that brings forward all their strengths. Firms without clear......Read More
1506 Views
5 Answers
Sriram Iyer
Sriram Iyer
Adobe GM / Head of Strategy, Product & PartnershipsMay 3
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and mak......Read More
1058 Views
2 Answers
Bhaskar Krishnan
Bhaskar Krishnan
Meta Product Leadership - Ads, Commerce & AIJune 7
Product teams and firms should think about the relatioship between the Product, features & goals, the products' & companies' roadmap and finally the company strategy & mission! All these are related and are critical to build disruptve firms at scale * Company Mission is how the world sees your ......Read More
1276 Views
3 Answers
Sriram Iyer
Sriram Iyer
Adobe GM / Head of Strategy, Product & PartnershipsMay 3
Some elements to consider -  1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i......Read More
2209 Views
3 Answers
Lukas Pleva
Lukas Pleva
HubSpot Group Product ManagerNovember 30
One of the benefits of working with a mature product is that you likely have access to a large pool of existing users from whom you can solicit feedback. In contrast, new and emerging products often have a much smaller user base, especially in the early stages or if you’re still working on findin......Read More
1091 Views
7 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerAugust 16
I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & fulfillment partners, internal staff), and each of those major user buckets contains multiple segments. Here are some things I've ......Read More
823 Views
10 Answers
Krishna Panicker
Krishna Panicker
Airbase VP ProductMarch 8
Let's align on terminology first. https://medium.com/productfolio/release-plan-vs-launch-plan-774526d2817b The PMs lead on the Product Roadmap, but the PMMs lead on the GTM / Launch Plan. We package up our features that we want to launch into 3 -4 sizes (small , medium , large launch). Each laun......Read More
540 Views
7 Answers
Krishna Panicker
Krishna Panicker
Airbase VP ProductMarch 8
I wrote this post that covers a high level framework I use, aka Value stacking:  https://medium.com/@TheUpstartGuy/value-stacking-multiplying-product-growth-88230ee4cfc2 I will post a follow up on medium in which I'll deep dive on prioritisation, but there are many frameworks already in use out......Read More
1048 Views
10 Answers
Brandon Green
Brandon Green
Buffer Staff Product ManagerAugust 16
I've had to manage a couple different pivots like in my product career. What's worked best in terms of communicating is the following: * Making clear the "why" behind the pivot, and the risk associated with not pivoting * Stating clearly the underlying first principles or vision for the piv......Read More
751 Views
11 Answers
Marion Nammack
Marion Nammack
Braze Director of Product ManagementFebruary 8
Let’s say that a product team and an executive team are aligned on the goal of improving customer satisfaction with the product (measured by a CSAT survey). The product team will then do research and perform experiments to validate the best way to impact customer satisfaction. Including executive......Read More
5961 Views