User Interviews

Balancing current customer needs with the evolving landscape of AI and technology is a crucial aspect of product management. In general, you should prioritize features th...

Before deciding who should attend user interviews, it’s important to involve all key stakeholders (e.g. engineering, design, marketing, product) in the planning process. ...

I do not think there’s a fixed pattern where you only do interviews at the start or just at the end. It is never either-or. You always need to stay connected to your user...

I was a UX designer and researcher before I became a PM. Here are some best practices I will certainly recommend.Ideally, it would be great to invite engineering and desi...

Google Appointment SchedulerGoogle’s appointment scheduler is great for letting users sign up for interviews. It integrates directly with my calendar and automatically pr...

Have a goalAs with everything, start with a clear goal for your user interviews. What are you trying to learn, and what will you do with your findings? Once you know that...

To get more details, there are several techniques I use:Stay quiet. Silence often encourages people to fill the gap with more insight.Nod and make small positive sounds t...

Consistency across interviewers is key to collecting feedback that can be compared fairly across participants. The best way to achieve this is by creating a discussion gu...

Sometimes small tweaks can make a big impact - using user interview findings to help identify areas of fine tuning to create the "Aha" effect for the user could be one of...

The key to handling conflicting user feedback is identifying the likely cause for those. Here are a few possibilities:The question isn't framed quite right or is too vagu...

One of the most common pitfalls encountered in user interviews is "leading the user" to a response. Avoiding this takes some skill and practice on how the questions are f...

The most essential part of really uncovering a diverse set of insights is to incorporate difficult participants. When we look at how to engage difficult participants I ty...

User interviews should provide a faster time to adoption, in that features should be increasing in Weekly active users or monthly active users upon product availability. ...

I follow the practice of using canvases to build new products. As a result, my roadmap has to have validated product solutions with customer feedback and insights attache...

Here's some thoughts on how to strike the balance between qual and quant:Qualitative Data:Provides in-depth insights into why users behave a certain way.Useful for uncove...