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How do you balance prioritizing current customer needs vs where technology is going with AI?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

The balance is simple. We should always be building for customer needs and solving real problems. AI is an enabler, it helps us tackle those same needs in new and more ef...

1,001 Views

How do you decide who to include in user interviews e.g., eng, design, marketing? It's an expensive use of team time but potentially really valuable. However, it's hard to know some times which user interviews will be richest too. Yet, playing a clip back is not the same as hearing and discovering an insight in real-time together.

Aaron Bloom

Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 9mo

Before deciding who should attend user interviews, it’s important to involve all key stakeholders (e.g. engineering, design, marketing, product) in the planning process. ...

428 Views

What's your strategy for conducting user interviews at different stages of the product lifecycle?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

I do not think there’s a fixed pattern where you only do interviews at the start or just at the end. It is never either-or. You always need to stay connected to your user...

595 Views

How do you communicate user interview findings effectively to stakeholders and team members?

Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y

I was a UX designer and researcher before I became a PM. Here are some best practices I will certainly recommend.Ideally, it would be great to invite engineering and desi...

882 Views

What tools or software do you prefer for conducting and analyzing user interviews?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

Google Appointment SchedulerGoogle’s appointment scheduler is great for letting users sign up for interviews. It integrates directly with my calendar and automatically pr...

595 Views

How do you structure your user interview questions to gather the most valuable insights?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

Have a goalAs with everything, start with a clear goal for your user interviews. What are you trying to learn, and what will you do with your findings? Once you know that...

620 Views

What techniques do you use to dig deeper into user responses during interviews?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

To get more details, there are several techniques I use:Stay quiet. Silence often encourages people to fill the gap with more insight.Nod and make small positive sounds t...

1,001 Views

How do you ensure consistency across multiple interviewers in a user research project?

Aaron Bloom

Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 9mo

Consistency across interviewers is key to collecting feedback that can be compared fairly across participants. The best way to achieve this is by creating a discussion gu...

378 Views

How do you incorporate user interview findings into your product roadmap?

Neil Kulkarni

Cisco Director of Product Management • 1y

Sometimes small tweaks can make a big impact - using user interview findings to help identify areas of fine tuning to create the "Aha" effect for the user could be one of...

1,555 Views

How do you handle conflicting user feedback obtained from interviews?

Jacqueline Porter

IBM Product Management • 1y

In qualitative research, there's this practice of converging, mapping, coding, and providing themes of your research participants' narratives or transcriptions. In that c...

456 Views

What are some common pitfalls you've encountered in user interviews and how do you avoid them?

Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y

Here are some common pitfalls to avoid:Ask Open-Ended and Neutral Questions: Avoid leading or biased questions that may skew the responses.Focus on Understanding Problems...

919 Views

How do you handle difficult or unresponsive participants during user interviews?

Jacqueline Porter

IBM Product Management • 1y

The most essential part of really uncovering a diverse set of insights is to incorporate difficult participants. When we look at how to engage difficult participants I ty...

460 Views

How do you measure the success or impact of your user interview process?

Jacqueline Porter

IBM Product Management • 1y

User interviews should provide a faster time to adoption, in that features should be increasing in Weekly active users or monthly active users upon product availability. ...

477 Views

What's an example of a customer interview you did that had an impact on your roadmap or GTM strategy?

Can you share a story about a specific interview (anonymizing the details) what did you ask? what did the user/customer say? how did you end up using that info?

Jacqueline Porter

IBM Product Management • 1y

I follow the practice of using canvases to build new products. As a result, my roadmap has to have validated product solutions with customer feedback and insights attache...

518 Views

How do you balance qualitative data from user interviews with quantitative data?

Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y

Here's some thoughts on how to strike the balance between qual and quant:Qualitative Data:Provides in-depth insights into why users behave a certain way.Useful for uncove...

883 Views

User Insights · User Interviews