Question Page

How do you manage changes in product strategy or direction and ensure that operational processes remain adaptable?

1 Answer
Saikat Paul
Saikat Paul
Asana Head of Product OperationsDecember 20

Change is inevitable. In product operations, designing adaptable processes to navigate it is key. How? This three-pronged approach minimizes the pain of pivoting and keeps us agile:

  • Explicit Decision Points: Each process stage should culminate in a clear decision point. Think research informing a "pain to solve" choice, with the freedom to even disinvest based on findings. We embrace this at Asana. Our PMs regularly choose to "persevere, pivot, or quit" at key milestones, and each path is celebrated. Walking away can be as valuable as delivery.

  • Shared Responsibility: Foster a culture of questioning. Encourage team members to voice concerns and actively ask, "Are we on the right track?" Transparency is crucial. Be open about decisions, rationale, and considered options. Share progress updates, good or bad, to build trust and engagement.

  • Celebrating Change: Redefine success. It's not just about what we build, but also what we don't. In a resource-constrained world, making judicious choices matters. When we celebrate decisions to walk away from sunk costs or pivot, we remove the stigma of change and empower teams to embrace it as a driver of progress.

853 Views
Top Product Management Mentors
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility
Deepak Mukunthu
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT)
Derek Ferguson
Derek Ferguson
GitLab Group Manager, Product
Tom Alterman
Tom Alterman
Notable Head of Product
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product Management
Patrick Davis
Patrick Davis
Google Group Product Manager
Mckenzie Lock
Mckenzie Lock
Netflix Director of Product
Hiral Shah
Hiral Shah
DocuSign Director of Product Management
Marvin Green
Marvin Green
Splunk Director, Product Management