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How is AI impacting market research? Customers don’t understand what AI can do, so what questions are you asking them?

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2 Answers
AI Product Management
  1. Jarred Keneally
    Jarred Keneally

    PayPal Senior Director of Product Management AI Platform • 6mo

    AI is compressing research cycles, but the fundamentals haven't changed.

    You should watch them do their work, not ask them what AI Features they want.
    My Playbook is called "Watch Me Code" where we watch a user go through their e2e work, mapping the journey, where they experience friction or get blocked, and get feedback on their expectations along the way. Customers articulate problems; you translate them into solutions. Extract their pain points, then build what solves for them to your roadmap.

    466 Views
  2. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 3mo

    AI is fundamentally changing market research by shifting it from a slow, episodic activity into a continuous learning system. AI is most powerful in market research when it helps us ask better questions, listen at scale, and learn continuously. The organizations winning with AI aren’t the ones talking about models—they’re the ones designing research around human decisions, then using AI to reveal patterns humans alone can’t see. Traditionally, research relied on surveys, panels, and interviews t ...Read More

    367 Views

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