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What are the skills required for a PM role vs a PMM role?

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2 Answers
Product Management vs Product Marketing
  1. Shahid Hussain
    Shahid Hussain

    Google Group Product Manager, Android • 10mo

    Both jobs revolve around the same obsession: how real people react to the product. You’ve got to read user feedback like tea leaves and adjust course accordingly. That’s the overlap. Where they diverge is in focus and depth. A PMM lives and dies by the marketing numbers: awareness, conversion rates at every stage of the funnel, retention and can explain exactly why those numbers tick up or down. They also carry the torch for brand. Because brand is subjective (anyone can love or hate a logo or a ...Read More

    1,079 Views
  2. Sacha Dawes
    Sacha Dawes

    Semarchy Chief Product Officer | Formerly Flexera, Snow Software, SolarWinds, AT&T, Microsoft • 1y

    Product Management (PM) and Product Marketing (PMM) roles are often deeply connected, and while there is often some overlap in areas of focus, they generally require distinct skill sets rooted in their respective mandates: building the right product vs. bringing the product to market effectively. Core Skills for a Product Manager (PM) include: Customer Discovery & Problem Solving: Ability to uncover user needs and define the right problems to solve. Understanding of what makes a great user e ...Read More

    574 Views

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