How do you interact with marketing as a growth product manager? How do you split/share KPI’s?
3 Answers
Former BILL Director, Product Management - Payments • 1mo
Marketing and growth PMs are complementary, not competing. Marketing typically owns the top of the funnel, bringing users or potential users to the surface through awaren...
367 Views
Uber Uber Head of Growth Programs, Riders • 4y
Marketing and growth product managers work closely in a collaborative and well-functioning organization. Marketing focuses more on the Go-to-market activities, campaign ...
1647 Views
Adobe Senior Director of Product Management, 3D Category • 2y
Marketing is a key partner, and the mistake is to want to split KPIs between teams. I am a big advocate of shared KPIs for team + stakeholders. It's really more about ali...
688 Views
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