Sharebird

Do you have any tips for consolidating, contextualizing, and disseminating research findings throughout the org? Also, how much personalization by dept & context are you doing?

Answer
1 Answers
  1. Ali McCourt Turhal
    Ali McCourt Turhal

    ClassDojo Head of Product Marketing • 8mo

    We always distill research into a 1-page TL;DR with the context, key findings, and (most importantly) implications. Nobody has time to read a 50-slide deck, but everyone will read one page. At ClassDojo we're big on shared context, so always share research out via Slack so it’s visible, link to the full study for those who want to go deeper, and pin it in our research hub so it’s findable later.On personalization, I don’t rewrite research for every team, but I do highlight what matters most for ...Read More

    572 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors