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Any tips for softening siloed departments and aligning different teams and stakeholders?

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2 Answers
Go-To-Market Strategy
  1. Charlotte Evans Will
    Charlotte Evans Will

    Peregrine Vice President of Product Marketing • 10mo

    Find common ground between teams, identify where the breakdown in communication is happening, and bring people together in facilitated workshops to solve problems collaboratively. One strategy that has worked well for me is taking the time to find the common ground between teams - identifying what both sides care about. Then, pinpoint exactly where the breakdown in communication is happening or where alignment is failing, so you can get crisp on what problem needs to be solved. After that, liter ...Read More

    934 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 8mo

    In my experience, nothing softens siloed departments more than a big product launch. Before the launch, have a convo with each department head and ask, "What does your team need before we launch a new product/feature?" A lot of the time, they will ask for items owned by other departments. That's great! You'll also want to dig in and see what THEY need to do for a new feature/product launch. Then, have weekly launch syncs with the GTM team as a whole to bring everyone together. At the start of ea ...Read More

    222 Views

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