Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
A recent one actually... we had to launch in two general availability buckets which is not a best practice. This made it particularly challenging to enable and commercialize + measure success. Also most of the value was delivered in the second batch of feature updates v. the first so balancing market expectations v. product availability was tough. How we managed was to make sure we communicated early and often. We also made sure to invest in "seed the market" messaging so there was interest and ...Read More
1,830
Views
