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What are the key challenges you always struggle with as part of a product launch?

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2 Answers
Launch Channels Launch Strategy Product Launches
  1. Courtney Kubitza
    Courtney Kubitza

    Gusto Head of Product Marketing, Accountants • 3mo

    I'll be honest about this one: timeline compression and internal alignment are the two I fight every single time, no matter how good the process is. Timeline compression happens because product launches are downstream of engineering, and engineering slips. You end up with a 6-week launch runway that becomes 3 weeks. The assets that needed customer validation get rushed. The enablement session that was supposed to happen twice happens once. Internal alignment is the other constant struggle. Sales ...Read More

    693 Views
  2. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 3mo

    I think the main ones end up being the tension between the companies urgency to launch a product in to market (this can come top down or just be something that has urgency within a business unit) and ensuring the 'readiness' is actually there. Similar to a previous answer on this, ensuring all the steps of a proper GTM launch have been included or recognised, the entirety of the business has been enabled and brought up to speed on the launch, and that the broader ecosystem (i.e partners etc) hav ...Read More

    902 Views

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