Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
honestly? getting everyone aligned on what kind of launch it actually is. not every release needs a 3-ring GTM circus, but without clear tiers or shared expectations, people either under- or over-rotate. you end up with marketing asking for case studies before the feature is even in prod, or sales wondering why they weren’t trained on something that quietly shipped. so the challenge isn’t the process itself — it’s building a shared mental model across product, marketing, sales, and CS around sco ...Read More
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