Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 5mo
If everything is a priority, nothing is. So, you have to adjust the level of effort and investment you make in a product launch based on the relative importance and potential impact of the product. This has always been true in Product Marketing, but I think it's more important now than ever before. With the advent of AI-coding tools, companies are shipping much faster than they did even a couple of years ago. In most companies, this means PMMs are asked to market more things, with less prep time ...Read More
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