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Do you see community product marketing being a specialization in product marketing? If so, what is leading to that?

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  1. Don Fuss
    Don Fuss

    ServiceNow Director of Product Marketing • 5mo

    I have not seen community product marketing as a specialization. While we do leverage our strong community base it is more so for customer engagement and some content. Our product management teams use the community more extensively and we encourage customer to ask questions of our experts. We have recently posted links to content and events that our customers will find valuable in their adoption of our products.

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