Wiz Senior Director Product Marketing • 1y
In order for your message/story to resonate, you need to deeply understand your customers' behaviors and preferences, which can include narrative styles. I've rarely run into a customer that responds well to hyperbolic language, but having worked across persona from IT, to security, to engineers, to marketers; practitioner to executive persona; industry, geography, etc!, I've found a lot of success in adjusting certain elements of your storytelling. I would not advocate for completely changing y ...Read More
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