The first key to great storytelling is "know your audience," so I'm glad to see this question! We say this all the time in product marketing--if you're positioning your product for everyone, you've positioned it for no one. The same goes for storytelling: if you're trying to talk to everyone, you're talking to no one. So, if you've got multiple audiences, you may need multiple stories: A first call deck for a C-suite buying committee who wants to know how your product saves time and reduces cost ...Read More
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