Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 9mo
This is a fantastic question because it gets at the tension every PMM feels in AI right now which is that the product is changing weekly, but GTM motions and measurement cycles are built for quarters. Focus messaging on what does not change: Who the product serves (the persona) What job it helps them do better (the workflow) Why it matters (the business outcome) Considering building lighter, faster signals into the loop: Weekly field intel calls to capture customer and prospect reactions in near ...Read More
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