For PMMs used to performance-driven GTM, how do you recalibrate messaging and measurement when AI products evolve faster than the usual feedback loops?
1 Answer
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 7mo
This is a fantastic question because it gets at the tension every PMM feels in AI right now which is that the product is changing weekly, but GTM motions and measurement ...
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