How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?

There's a product that does only a few things that the competitor does, but at an affordable price. But there are more affordable products in the market already, and they have fewer features than the new product. Now considering these, how to make a GTM plan, or should something be done from the product side to differentiate it?

Answer

1 Answers

Go-To-Market Strategy

Sarah Din

Former SVP of Product Marketing at Quickbase • 1y

Sounds like you're stuck in the middle of the feature/price matrix. Here's how I'd think through the GTM strategy: First, Clarify Your Position Are you the "good enough" solution - fewer features but hits the core use cases perfectly? Or the "premium affordable" - more features than budget options, less than enterprise tools? This positioning determines everything - messaging, target customer, sales strategy Here are your GTM Strategy Options: Option 1: Own the "Sweet Spot" Positioning Target th ...Read More

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