How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?
There's a product that does only a few things that the competitor does, but at an affordable price. But there are more affordable products in the market already, and they have fewer features than the new product. Now considering these, how to make a GTM plan, or should something be done from the product side to differentiate it?
1 Answer
Sounds like you're stuck in the middle of the feature/price matrix. Here's how I'd think through the GTM strategy:First, Clarify Your PositionAre you the "good enough" so...
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