Moloco Product Marketing Director • 3mo
To me, the answer is when AI comes into play when crafting campaigns. I see so much content out there that sounds like it has not been touched by a human - LinkedIn posts, email copy, etc. I view the role of AI as a copy editor, not a copy generator. The outline and first draft of content should be written by YOU, not Claude. I have found that even when if you create a custom copywriter that has all of the proper inputs to make the copywriter tailored to your brand, tone, voice product, etc like ...Read More
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