Iterable VP Product Marketing & GTM Strategy • 5mo
If they already have something that solves 80% of what you need, you should try to make it work - even if it's not perfect.
In vendor negotiations, I've found the more transparent you are with them, the more likely they are to get a deal done. No one wants to race to the lowest price, but they want to know if they put something in front of their leadership team, that it's not a waste of time.
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