How do you create and deliver research findings in formats that will actually be consumed by your audience?
4 Answers
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 11mo
Provide information at the moment of need and leverage customer stories to make research findings more compelling.Sales enablement sessions are standard, but unless the i...
369 Views
Airtable Senior Director, Product Marketing • 11mo
Repetition is crucial, especially for sales teams who are juggling hundreds of accounts and need information when it's relevant to them.I love my sellers, but I know I ha...
356 Views
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Make your enablement meetings engaging with creative elements to capture attention.I make my enablement meetings engaging by incorporating gifts, visual elements, and int...
400 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 11mo
There's no single solution to information delivery - the key is using multiple channels with great storytelling and repetition.We're all inundated with too much informati...
388 Views
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