What's one essential qualitative research method you recommend entry-level PMMs learn?
2 Answers
If I could hand every new PMM one qualitative super-power, it’d be the think-aloud usability walkthrough. Invite a real user, give them a single everyday task (“spin up a...
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Barracuda Networks Product Marketing Director • 1y
Customer interviews are hands down the most valuable research method for you to master. It’s an absolute must have to understand buyers’ needs, pain points, and decision-...
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Related Questions
What is the biggest challenge in mastering market research?Where do you start when it comes to conducting marketing research?When you are the first and only one PMM in the company, how can you get started with market research and get results?What tools do you use for qualitative/VOC research or do you rely on good old fashioned interviews?Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?Just wondering how to get started doing market research--good sources, good tech, good panels, etc and what kind of budget does it take?