What's one essential qualitative research method you recommend entry-level PMMs learn?
2 Answers
Barracuda Networks Product Marketing Director • 11mo
Customer interviews are hands down the most valuable research method for you to master. It’s an absolute must have to understand buyers’ needs, pain points, and decision-...
2139 Views
If I could hand every new PMM one qualitative super-power, it’d be the think-aloud usability walkthrough. Invite a real user, give them a single everyday task (“spin up a...
414 Views
Upcoming Event
Mastering Market Research
Related Questions
Where do you start when it comes to conducting marketing research?What is the biggest challenge in mastering market research?Just wondering how to get started doing market research--good sources, good tech, good panels, etc and what kind of budget does it take?Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?What tools do you use for qualitative/VOC research or do you rely on good old fashioned interviews?How do you use User Experience research to align product marketing and design teams around the same end user needs?