Atlassian Sr. Director of Product Marketing • Thu
Controversial take, and maybe a cynical one: right now, almost every AI capability deserves top-of-funnel billing. I wouldn't hold much back for late-stage. Here's why. AI budget is largely coming out of SaaS budgets — Kyle Poyar published a good piece on this recently, and it matches what I'm seeing. Leaders also have a mandate to adopt AI. I've heard it firsthand ("I have budget to buy an AI tool, any new spend has to have AI, etc."). So as much as I dislike it, if you don't have top billing i ...Read More
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