Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 11mo
People say that "design is art, with a purpose." I believe the same can be said about messaging. It's storytelling with a purpose. To be effective, you need to know what that purpose is. To start, I think you need a solid understanding of a few things: Product: What are you trying to sell? Audience: Who are you trying to sell it to? Pain Point: What's the problem you're trying to solve? "From" Mindset: What is their current perception of their problem and what you're selling? "To" Mindset: What ...Read More
11,765
Views
