How do you use AI while being creative yourself?

AI can be a great side kick when you have a creative block. Here are a few ways I use it: Research: To help spark ideas, I use AI to research hot/trending topics our ICP cares about - great for sourcing themes for original research, content, webinars/event sessions, etc. Ideation: When I first start working on a project, I use AI to broaden my thinking / get ideas for how to approach it. E.g. I source fun team ice breakers, ways to structure productive brainstorms, or generate ideas for presenta ...Read More

I use AI as a thought partner, not a stand-in. Working remote, I don’t always get those hallway conversations or the chance to grab a whiteboard and hash something out with a colleague. AI fills some of that gap. It’s become the always-available teammate I can bounce something off of at 6 a.m. with my coffee, or late at night when an idea won’t let me sleep. As a PMM leader, my job is to understand the customer, shape a story that connects across teams, and turn that into messaging that actually ...Read More

Morgan's point about AI as a sidekick and Srini's note about using AI to surface biases in your own work are both true from my experience. What I'd add is the mental model I've found most useful for keeping AI in its proper role without losing the creative instinct that makes PMM work genuinely valuable. The mistake I see most often is using AI to generate the first draft. It feels productive. You get something fast. But if you consistently start from AI output, your creative range slowly contra ...Read More

AI is a valuable thought partner. As of early 2026, it's still a bit sycophantic, yes, but with the right prompts, you can get AI to meaningfully critique and coach your own work. Something like "you are an expert in agent frameworks, deeply aware of developer frustrations and nuances (given you are a top 1% developer yourself); push back and rigorously analyze this content to see if it will be well received by devs like you". It's been helpful to spotlight subtle human biases. For example, a co ...Read More