Atlassian Sr. Director of Product Marketing • 5mo
A few thoughts come to mind: Build trust and credibility as a partner — this is a prerequisite as you need to deliver to show the value of engaging you. This means delivering value to the business (enablement, content, ads, etc.) and sharing how it's driving impact. Don't just share: "we did a session for the sales team." Instead, "we enabled the NE Sales team and in the following 2 weeks we saw a 15% increase in attach rates and 3 new opportunities from that team." Communicate why sharing the r ...Read More
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