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How do you measure positioning and messaging success?

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  1. Kaitlyn Barnard
    Kaitlyn Barnard

    Apollo GraphQL Principal Product Marketing Manager • 1mo

    I'm going to cover some basic ways I look at this because this is what most companies will have in place to be able to track: Views / traffic: Is it getting eyeballs? If something hits, you're going to see the results in the numbers pretty easily here. Conversions (signups, pipeline, etc.): Is that traffic turning into anything meaningful? You may start getting views, but are those users doing what you want them to do? Activations: Are those leads that are signing up or turning into opportunitie ...Read More

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