ServiceNow Director of Product Marketing • 10mo
Define clear objectives
Understand your audience
Evaluate channel performance
Prioritize based on cost and benefit
Test and iterate
Align with leadership
ServiceNow Senior Director, Platform and AI Product Marketing • 10mo
When budget is tight, the first filter I use is audience: where are my buyers actually paying attention, and what will feel credible coming from us. This of course can vary from company to company and even based on what product you are launching. If your buyers are c-suite, I'd prioritize channels like thought leadership, analyst engagement, and high-quality exec events where we can create trust and influence. If it is practitioners, I would lean more on community, peer stories, and hands-on pro ...Read More
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