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How do you run messaging and positioning tests (A/B, concept, copy testing) and connect results to pipeline or conversion metrics?

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  1. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 5mo

    The two best tools I've used are Wynter & SurveyMonkey. Wynter has fast results (typically 12-48 hrs), but it can be expensive, whereas SurveyMonkey is fast, easy to use, and super flexible. Using the testing data, we use that to further a/b test in our display ads, landing pages, and sales materials to find the patterns to ROI.

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