Here are some ways I've tackled this with my teams: It is important to establish a cadence for your competitive research. How often is actually achievable based on your resources/bandwidth? Do you have a dedicated CI person on the team or is your team smaller where this is part of your overall scope? and how often is good enough? This will vary based on your internal structure and org needs. Do some passive research. Use Alerts and RSS feeds. Sign up for competitors’ marketing newsletters or blo ...Read More
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