How do you work with stubborn sales leaders who go with their own messaging and positioning, rather than collaborating with the rest of the org?

I'd ask why are they doing that? I'm sure no one likes to do work that others can do for them so if they are creating their own messaging and positioning I'd sit down wit...

I try not to start from the assumption that sales is being difficult. In my experience, when sales teams create their own messaging, it’s usually because they’re under pr...

Most “stubborn” sales leaders aren’t difficult.They’re trying to win deals.If they’re using their own messaging, it’s a signal:What we gave them isn’t working.So don’t en...