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How independently do you believe product marketers should be working on release plans?

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  1. Stacie Colendich
    Stacie Colendich

    Epic Games Senior Director of Marketing • 9mo

    This seems like a trick question - working independently without information, insights, or advice from key stakeholders is a huge mistake. PMMs must operate as the hub in the hub and spoke model. You must deeply understand: the customer problem (Customers direct and/or via Sales and CS) the product (PM) your differentiation (Research) how to sell (Sales and Enablement) timing (PM and Release Management) how to reach the customer (Marketing and Comms) If you are not collaborating cross functional ...Read More

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