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What do experienced product marketers get wrong with their approach to how they take products to market?

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2 Answers
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  1. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 1y

    The most common gap I've seen in experienced product marketers is that they lose their curiosity and their beginner's mindset when solving a new problem. They tend to use the same frameworks, templates, etc, without looking at it like the new puzzle it is. Think of it like this, if you love jigsaw puzzles the way I do, then yes, you have common strategies: sort the colors, edges, and find the patterns, but becaused I solved the botanical puzzle before, doesn't mean every piece is the same in the ...Read More

    1,776 Views
  2. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 1y

    What a great question! If I had to pick one I'd usually say that its when you lose focus on the customer. Its often said that we 'put the customer first' but its really easy to forget that when other pressures and complexities are taking place such as pressure on the business to succeed (at all costs) or if the product:market fit isn't ideal but you still have to get product adoption regardless! These competing priorities can often push PMM to focus more on 'the deal' then whats in the best inte ...Read More

    1,677 Views

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