Atlassian Senior Director of Product Marketing • 4mo
My background is primarily sales-led enterprise. That being said, a few things come to mind. In my opinion, it’s largely a mindset shift. In PLG, a PMM expands their remit to activation, in-product education, etc. But the core PMM skills are still what will drive your success. A few examples: Focus on the “aha” moments: Get crystal clear on what value looks like to users in the first 30 minutes. You have a limited amount of time to ensure the acquisition message meets the in-product experience. ...Read More
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