Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1y
I always start by understanding the structure and maturity of the business and product. If we’re early-stage or pre product-market fit, I embed PMMs directly within product pods. This ensures tight alignment with product and eng, so marketing can shape narrative, validate positioning, and deeply understand user needs as the product evolves. As the org matures and we’ve validated growth segments, I prefer to organize by audience. This enables PMMs to think holistically across multiple products an ...Read More
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