Anthropic Product Marketing • 1y
First, I would ensure you have foundational materials in place: a first call deck, competitive battlecards, discovery playbook, and demo flows. From there, I would focus on building out sales plays based on key personas. After you have the foundational elements, I would go to sales leads and ask where they're seeing challenges and what could help them win more deals. I would then use an Impact vs. Effort Matrix to prioritize additional enablement materials. From there I would focus on high impac ...Read More
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