Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 1y
I would not frame this as "either/or," as you'll be best served by engaging both Sales Leadership and subsets of your sales org. Ultimately, how and when you engage each group will depend on your objective, as well as your organizational structure and approach. In most growing or mature B2B SaaS organizations, you will find a relatively consistent Sales Team structure -- with some combination of AEs, AMs, SDR/BDRs, Sales Engineers/Solutions Consultants, and post-sales teams like Customer Success ...Read More
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