Shopify Senior Product Marketing Lead • 1y
Great example from our Shopify Plus positioning: Initially, we positioned Plus heavily around "enterprise-grade scalability and customization" - very feature-focused messaging. Sales kept coming back saying prospects weren't connecting with it, especially mid-market merchants who felt like "enterprise" wasn't them. The Sales Feedback: "Decision makers are asking 'what does this actually mean for my business?'" "They're not technical enough to care about headless architecture" "Mid-market merchan ...Read More
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