Please talk about an example when sales have helped you adjust positioning and messaging.
1 Answer
Shopify Senior Product Marketing Lead • 9mo
Great example from our Shopify Plus positioning:Initially, we positioned Plus heavily around "enterprise-grade scalability and customization" - very feature-focused messa...
1297 Views
Upcoming Event
Mastering Market Research
Related Questions
What resource or tool is most immediately helpful for a sales team?What tools or technologies do you use for sales enablement, and how do they support your initiatives?You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? Which content formats have you found to be most effective in engaging prospects and supporting the sales team throughout different stages of the buyer's journey?