AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1mo
The problem is that content churn usually means people are working from different source material, or they started creating before the messaging was locked. PMM's job is to get in front of that. If the rest of marketing is rewriting each other's work or spinning up assets that contradict each other, that is a sequencing problem. Get the messaging foundation agreed upon and shared before anyone opens a Google Doc or a Figma file. Build a single messaging source of truth that covers the campaign s ...Read More
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