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What’s your trick for enabling the rest of marketing to reduce the content churn ahead of marketing campaigns or sales campaigns launching?

Sales Enablement
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Sean Lauer
Sean Lauer•
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AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
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The problem is that content churn usually means people are working from different source material, or they started creating before the messaging was locked. PMM's job is ...
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How do you determine what content is most effective for sales enablement purposes? can you break down when in the GTM process sales enablement should come?You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? How do you get sales teams to consume the content you create?
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