Iterable Director, Platform Product Marketing • 4mo
My biggest tip: don’t just mash two value props together and call it “better together.” That falls flat every time. Great 'better together' messaging comes from finding what makes 1+1 = 3 - the thing neither product can deliver alone. A few ways to get there: Identify the “new unlock.” What becomes possible now that wasn’t possible before? Lead with outcomes, not features. “Integrated workflows” is fine, but “faster time-to-value” or “higher conversion rates” is what lands. Decide if this is a p ...Read More
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