Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 11mo
There is absolutely a risk in drawing a conclusion too quickly. Moreover, I'd contend it's much harder to get a signal on whether messaging resonates than most people think. We all like to be happy with our work, so it's easy to fall victim to testing our message with "friendlies" who know how we think and will give us feedback we want to hear. So, my first recommendation is to do more testing than you think you need, and make sure you have some vocal skeptics in the mix. You don't need to accep ...Read More
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