When it comes to message testing, it's easy to get some rough signal one way or another as to whether a message resonates. But is there a risk of drawing a conclusion too quickly? How do you use testing to really ensure you wind up with the most resonant messaging?
1 Answer
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 9mo
There is absolutely a risk in drawing a conclusion too quickly. Moreover, I'd contend it's much harder to get a signal on whether messaging resonates than most people thi...
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