We're looking to expand our B2B SaaS product in new markets (UK)? How should I go to market? What bases should I cover?

We have a sales-partner channel (CRM company) that sells us. What should I be looking at additionally to create more momentum with brand awareness that ultimately creates a pipeline for both the sales teams (ours and theirs)? I'm looking at the following; 1. Sales outreach (both teams). 2. Listing websites. 3. Press release. 4. Social media marketing.

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2 Answers

Go-To-Market Strategy Launch Channels Launch Strategy

Sarah Din

Former SVP of Product Marketing at Quickbase • 1y

Here's how I'd approach it. Build your Foundation First Localization matters more than you think - pricing in GBP, GDPR compliance, UK-specific case studies Legal/regulatory setup - get this sorted early or it'll slow everything down Partner alignment - make sure your CRM partner has UK presence and understands the market nuances Your list is solid, but I'd prioritize like this Immediate Impact (0-6 months) Partner enablement first - they're your fastest path to market LinkedIn strategy - huge i ...Read More

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Raina Srivastava

KiwiQ.AI Head of Marketing & GTM • 1y

Whether at Fortune 500s, fintech unicorns, or high-growth startups, my experience has been that going to market in a new region isn’t about speed, but planning and executing. Most companies, B2B SaaS or otherwise, copy and paste messaging from their home market, launch too broadly, and skip thorough customer research. I’ve seen this happen repeatedly in U.S. entry efforts, and the same risks apply to Europe, APAC, LATAM, or any new expansion. Here’s the 4-part GTM framework I have built, which I ...Read More

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