We're looking to expand our B2B SaaS product in new markets (UK)? How should I go to market? What bases should I cover?

We have a sales-partner channel (CRM company) that sells us. What should I be looking at additionally to create more momentum with brand awareness that ultimately creates a pipeline for both the sales teams (ours and theirs)? I'm looking at the following; 1. Sales outreach (both teams). 2. Listing websites. 3. Press release. 4. Social media marketing.