ServiceNow Global Partner Marketing Director • 10mo
The approach depends on the company's growth model.
In product-led growth organizations, success comes from showcasing the product in unique and differentiated ways that showcase new use cases and drive adoption at scale.
In sales-led growth organizations, it's all about precision. Being concise about the the right customer segment, and delivering a clear value proposition that equips the field to open doors and close new business.
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