Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 10mo
Start by understanding your key objectives. Assuming one of those is going to be "drive revenue", you need to figure out where that revenue will come from. What is your ICP? Which sales teams are going to target that ICP? (IE is this a product that is ideally sold to enterprise in regulated industries, start with those sales teams).
From there, I map out a plan for lead gen and your marketing content funnel and your enablement plan to get the sellers ready.
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