How do you differentiate pure product marketing GTM strategy and tactics from other functions within the company, for example from customer marketing or even the product manager?
2 Answers
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 8mo
I don't think you can really differentiate PMM tactics from the rest of the company (and you shouldn't want to). A strong GTM motion involves all parties rowing in sync, ...
1761 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
I think about it in terms of ownership and altitude.Product management owns what we build and why.They define the problem, the roadmap, and the customer need.Product mark...
387 Views
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