How do you differentiate pure product marketing GTM strategy and tactics from other functions within the company, for example from customer marketing or even the product manager?
3 Answers
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 9mo
I don't think you can really differentiate PMM tactics from the rest of the company (and you shouldn't want to). A strong GTM motion involves all parties rowing in sync, ...
1786 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 2mo
I think about it in terms of ownership and altitude.Product management owns what we build and why.They define the problem, the roadmap, and the customer need.Product mark...
393 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
Greg's point about cross-functional sync and April's ownership altitude framework are both right. I want to add the specific failure mode I've seen most often at enterpri...
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